Lecture 09: The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy
MIT OCW: ESD.57 Technology-based Business Transformation, Fall 2007
Session 46 - the story of the social influences .... 0:28 - Some questions .... 1:10 - Facilitation, loafing, etc .... 22:19 - Some last questions - CPR and experiences